Mission
Most of life happens by default.
The email gets answered. The extra thing gets bought. The yes is easier than a no. A year goes by, and it's hard to name what you actually chose.
I started Intentional Threads because I wanted a reminder I could wear.
The practice is ordinary. Set the alarm for a reason. Write one line before the house wakes up. Say the goal out loud. Say no when that yes would cost you something you already decided. Notice, then do the thing.
The clothes follow the same rule. A short list, in small batches, from materials I can name. The crewnecks are 450gsm organic cotton, garment-dyed in Portugal. They soften, and they hold up. The jewelry is recycled sterling and 14k gold vermeil, finished by hand. A word at the cuff. A line inside the band. You will see it. Most other people will not.
Made on purpose.
Values
01
Decide first
Every piece starts with a reason to exist. I try to start the day the same way.
02
Fewer, better
Small collections, made to be worn for years. I don't add a new color every month.
03
Quiet reminders
The stitching and the engraving are easy to miss. They are there for you.
04
Honest making
Organic cotton, recycled metals, and partners we can name. Ask where something was made and you get a straight answer.
How it started
Intentional Threads started on the back page of a notebook. I was designing textiles and tired of calendars that wanted a new story every six weeks. One winter I wrote a single line each morning: What am I doing on purpose today?
Most answers were small. Walk before work. Call my sister. Finish the thing. By spring I trusted the notebook more than the mood I woke up in.
The first sweatshirt was for me. An undyed crewneck, with "on purpose" stitched in tiny letters at the cuff, where only I would see it. Friends asked for one. Then their friends asked. A jeweler in the same building offered to engrave the same words inside a ring.
That was the start. Two makers, one question, and a short list of things to help you remember what you decided.
If one of these is the reminder you wanted, start there.